Microsoft Launches AI-Boosted Bing, Stirring Up Competition with Google in Web Search Race

The AI-enhanced version of Bing was launched by Microsoft on Tuesday, a day after Google announced its plans to integrate AI technology into its search engine. The race between the two tech giants to bring new AI products to market has been intensifying since the launch of the popular ChatGPT chat bot by Microsoft-backed OpenAI in November.

A former executive of Google stated that Microsoft had initiated a new era in artificially intelligent web search with the release of its upgraded Bing. Sridhar Ramaswamy, who used to work in Google’s search ads division and is now CEO of search engine start-up Neeva, believed that it was too soon to determine the outcome of the race between the AI-enhanced versions of Bing and Google Search, but thought that Microsoft may have a headstart in dominating the AI narrative.

Ramaswamy described the event as a turning point for search, adding that it remained uncertain how Google would adapt to the change and how it would affect ad monetization. He noted that both companies were at the forefront of foundational technology and investment in AI. He said: “Sometimes it is the narrative that is ahead of the reality”. This is evidenced by the hiring of Google engineers by OpenAI to work on ChatGPT. As a result, the narrative of Google being the leading search engine could change.

Microsoft CEO Satya Nadella said in an interview that Google was “the 800-pound gorilla in search,” and added “I hope that, with our innovation, they will definitely want to come out and show that they can dance. And I want people to know that we made them dance.”

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