By Rotation: The Startup Revolutionizing Fashion with Peer-to-Peer Clothing Rental

By Rotation, a U.K.-based clothing rental app, is on a mission to combat the harmful effects of fast fashion by promoting peer-to-peer clothing rental as a mainstream practice in the United States. The startup recently expanded its services to the U.S. market and aims to establish a strong presence in New York City before expanding to other major cities next year.