Valentino, the iconic Italian fashion house, has announced its foray into the metaverse through a partnership with UNXD, the leading luxury Web3 platform. This exciting collaboration will not only bring Valentino’s creative vision to the digital world but also mark a new era for the brand.
The partnership will offer virtual fashion, physical craftsmanship, and curated community experiences, exploring new ways for clients to connect with the brand and its designs. The events, launches, and stories will blur the lines between physical and digital experiences while keeping the essence of Valentino intact.
Shashi Menon, CEO of UNXD, commented on the collaboration, saying, “Valentino is one of the most iconic luxury maisons, and truly a brand in and of the moment. We’re thrilled to bring Valentino’s unparalleled creativity and narrative into Web3: opening doors to never-before-seen digital and physical hybrid experiences. Together, UNXD and Valentino will write luxury’s next chapter.”
This is not the first time UNXD has partnered with an iconic brand to enter the world of Web3. The platform has previously worked with Dolce & Gabbana and Jacob & Co., among others.
The move into the metaverse marks an exciting new chapter for Valentino, as the fashion industry continues to explore new ways to connect with consumers. The luxury fashion house has a reputation for craftsmanship and artistic excellence, and this partnership offers a new canvas for the brand’s creative vision.
Valentino’s entry into the metaverse is a significant step towards a more sustainable and digital future for the fashion industry. As consumers become increasingly conscious of their impact on the environment, the ability to experience fashion in the digital realm offers a more sustainable alternative to traditional production methods.
Valentino’s partnership with UNXD is an exciting development for the fashion industry, as it embraces the potential of the metaverse to offer new and innovative experiences to consumers. This move signals a new chapter for Valentino and demonstrates the brand’s commitment to exploring new ways of connecting with its audience while keeping its essence intact.
Learn more about Valentino here.
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