In early July, Meta, formerly known as Facebook, unveiled its highly anticipated social media offering, Threads. The platform, described as a Twitter clone, made waves across the digital landscape, garnering significant attention and excitement. However, just a month after its launch, Threads finds itself grappling with a substantial decline in user engagement, raising questions about its long-term viability and potential reasons behind its dwindling user base.
YouTube Expands Monetization Opportunities: Lowering Eligibility Requirements Empowers Smaller Creators
YouTube is making a significant move to support its creator community by lowering the eligibility requirements for monetization through the YouTube Partner Program (YPP). This change means that more creators, including those with smaller followings, will now have the opportunity to earn money from their content.
Codeword Breaks New Ground: Introducing the World’s First AI Interns
Codeword, a leading tech-marketing agency, has made history by hiring the world’s first AI interns. Aiden and Aiko, the AI interns, have been brought on board for a three-month trial internship, where they will work alongside Codeword’s team of 106 people. Aiko will be part of the design team, while Aiden will work with the editorial team.
UK Launches Formal Probe into Amazon and Google Over Fake Reviews
Amazon and Google, two of the biggest players in the tech industry, are facing a formal probe by Britain’s competition regulator over concerns they have not done enough to tackle fake reviews.
Reframing Fashion: British Vogue’s Bold Move Towards Disability Inclusion with Five Covers Dedicated to Disabled Trailblazers
British Vogue has taken a bold step towards inclusivity and diversity in its latest issue, “Reframing Fashion: Dynamic, Daring & Disabled.” For the May 2023 edition, the magazine has dedicated five covers to disabled trailblazers, featuring activists, models, and creatives.
Jacquemus Challenges Fashion Industry Norms with 3D-Rendered Advertising Stunt
Jacquemus has recently made headlines for its latest advertising stunt. In a video uploaded on Instagram, the brand’s iconic trolleys emblazoned with “Bambino” and “Jacquemus” were seen moving among the busy streets of Paris. However, the catch is that the video is not real, but created using 3D rendering technology.
TikTok faces increasing government scrutiny and bans around the world
TikTok has faced bans in multiple countries, including the United Kingdom, the United States, Canada, and New Zealand. The reasons for these bans vary, but they all reflect concerns about TikTok’s links to China through its parent company, ByteDance, and the possibility that the Chinese government could pressure the company to hand over users’ personal information.
Is OEM advertising the next disruptive solution that helps businesses win customers?
Many factors have shown that OEM advertising will be the next big thing for user acquisition. If you are a marketer, you probably do not want to miss this.
Starbucks launched the beta test of its Web3 ‘Odyssey’ Loyalty Program and NFT community
On December 8, Starbucks launched the beta test of its eagerly awaited Odyssey program. This program combines customer loyalty rewards with non-fungible token collecting and other gamified elements.
Balenciaga’s CEO and President apologized for the mistakes in its Spring 2023 ad campaign
Luxury fashion house Balenciaga has apologized for featuring children cuddling teddy bears dressed in bondage outfits in its latest ad campaign. On its Instagram account, the brand hid all the previous posts leaving only the apology for the issue signed by Cedric Charbi- its president and CEO.
