The Qatar World Cup set an all-time record for FIFA’s World Cup income with $7.5 billion, $1 billion higher than the previous World Cup hosted by Russia 4 years ago.
This rising revenue is believed to be the result of more sponsors, larger commercial deals, some of which come from Qatar, the host country, and emerging tech industries like blockchain and cryptocurrency.
This year, up until the very last hours before the first game, FIFA still got three more sponsors—YouTube, Visit Las Vegas, and Fine Hygienic Holding. These sponsors fall into the third tier of regional sponsors.
The major broadcast deals for the 2018 World Cup and this year’s tournament were both signed upon back in 2011. Deals with FOX in the United States and Qatari broadcaster BeIN Sports were among them. Many broadcast deals were added later which make the Qatar World Cup officially broadcast in 38 countries worldwide.
Qatar contributes three sponsors in two tiers to the World Cup this year. Qatar Energy joined as a top-tier sponsor, and two new third-tier sponsors including Qatari bank QNB and telecom company Ooredoo. FIFA also signed sponsorship agreements with two second-tier sponsors which are the financial platform crypto.com and its first American sponsor in more than 10 years, the blockchain provider Algorand.
The winners of the Qatar World Cup will receive $42m out of a $440m prize pool, a $4 million increase from the World Cup 2018.

FIFA organizes its accounts in four-year cycles around each World Cup. The organization has used the revenue gained from the previous 4-year period (2015-2018) to help member organizations through uncertainties in 2020 when national team football and World Cup qualifying games were almost entirely shut down.
FIFA’s revenues are expected to reach $10bn for the World Cup 2026 thanks to its new financial strategy for women’s football and the expanded 2026 World Cup in the US, Canada and Mexico. The new cycle will witness 48 teams compete for the first time, up from the present 32.
Except for the extended deals with top-tier sponsors Coca-Cola, Adidas and Wanda, FIFA’s sponsorship packages for the 2026 edition are still available to be claimed by new sponsors.
The rising revenue makes it easier for FIFA to honor its pledge at the the March meeting in Qatar to give more money to its member federations. As FIFA promised, their basic grant would increase by 33% to a total of $8 million between 2023 and 2027.
Subway, the world’s largest sandwich chain, is set to embark on a massive expansion plan in China, opening nearly 4,000 new stores in the country. This move will significantly increase Subway’s footprint in China, expanding it by more than seven times its current size.
The Michelin Guide, which began as a humble travel companion for motorists, has evolved into an iconic gastronomic authority. It continues to provide valuable recommendations and celebrate culinary excellence worldwide. The guide’s rigorous assessment criteria, dedicated inspectors, and unwavering commitment to quality and reliability have solidified its status as an indispensable resource for food enthusiasts and travelers alike. Let’s delve into the fascinating story behind the guide’s inception and explore the meticulous process that determines the coveted Michelin stars.
The culinary scene in Vietnam has reached new heights with the unveiling of the inaugural MICHELIN Guide Hanoi & Ho Chi Minh City. A total of 103 exceptional restaurants have been recognized for their outstanding cuisine, including four coveted MICHELIN Stars.
Microsoft has agreed to pay $20 million to settle charges brought against it by the U.S. Federal Trade Commission (FTC) for violating children’s privacy rights. The FTC accused the tech giant of illegally collecting personal information from children without parental consent through its Xbox gaming system.
Grab, the Singapore-based technology company, has come under scrutiny in Vietnam due to its financial practices. Recent revelations regarding substantial losses, unpaid taxes, and questionable financial transactions have raised concerns about Grab Vietnam’s operations and their impact on the Vietnamese economy.
According to Lonely Planet, Vietnam The Reunification Express is the most spectacular train journey in the world. Check out the link below to discover the whole list of Lonely Planet’s top rail excursions from around the world which gives you a unique perspective on various destinations.
By Rotation, a U.K.-based clothing rental app, is on a mission to combat the harmful effects of fast fashion by promoting peer-to-peer clothing rental as a mainstream practice in the United States. The startup recently expanded its services to the U.S. market and aims to establish a strong presence in New York City before expanding to other major cities next year.
In a turn of events for the crypto market, Bitcoin experienced a decline on Wednesday, marking its first down month of the year. The optimism that had fueled a rally surrounding the debt ceiling began to fizzle, causing the leading cryptocurrency to lose 2.77% and trade at $27,057.81, according to Coin Metrics. Ether, the second-largest cryptocurrency by market capitalization, also slipped 2.2% to $1,865.82.
The renowned chipmaker Nvidia has reached a significant milestone in its history by achieving a market capitalization of $1 trillion. This accomplishment places Nvidia in an elite group of companies on Wall Street, becoming only the ninth globally and the sixth currently holding such a distinction.
Codeword, a leading tech-marketing agency, has made history by hiring the world’s first AI interns. Aiden and Aiko, the AI interns, have been brought on board for a three-month trial internship, where they will work alongside Codeword’s team of 106 people. Aiko will be part of the design team, while Aiden will work with the editorial team.
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Cultural differences between the East and the West
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Vietnam received recognition in the 29th World Travel Awards in numerous categories
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Vietnamese dishes that fascinate foreigners
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First NFT vending machine in the world is now operational in New York
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The LEGO Group today began construction on a new $1 billion factory in Binh Duong, Vietnam
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