The Qatar World Cup set an all-time record for FIFA’s World Cup income with $7.5 billion, $1 billion higher than the previous World Cup hosted by Russia 4 years ago.
This rising revenue is believed to be the result of more sponsors, larger commercial deals, some of which come from Qatar, the host country, and emerging tech industries like blockchain and cryptocurrency.
This year, up until the very last hours before the first game, FIFA still got three more sponsors—YouTube, Visit Las Vegas, and Fine Hygienic Holding. These sponsors fall into the third tier of regional sponsors.
The major broadcast deals for the 2018 World Cup and this year’s tournament were both signed upon back in 2011. Deals with FOX in the United States and Qatari broadcaster BeIN Sports were among them. Many broadcast deals were added later which make the Qatar World Cup officially broadcast in 38 countries worldwide.
Qatar contributes three sponsors in two tiers to the World Cup this year. Qatar Energy joined as a top-tier sponsor, and two new third-tier sponsors including Qatari bank QNB and telecom company Ooredoo. FIFA also signed sponsorship agreements with two second-tier sponsors which are the financial platform crypto.com and its first American sponsor in more than 10 years, the blockchain provider Algorand.
The winners of the Qatar World Cup will receive $42m out of a $440m prize pool, a $4 million increase from the World Cup 2018.

FIFA organizes its accounts in four-year cycles around each World Cup. The organization has used the revenue gained from the previous 4-year period (2015-2018) to help member organizations through uncertainties in 2020 when national team football and World Cup qualifying games were almost entirely shut down.
FIFA’s revenues are expected to reach $10bn for the World Cup 2026 thanks to its new financial strategy for women’s football and the expanded 2026 World Cup in the US, Canada and Mexico. The new cycle will witness 48 teams compete for the first time, up from the present 32.
Except for the extended deals with top-tier sponsors Coca-Cola, Adidas and Wanda, FIFA’s sponsorship packages for the 2026 edition are still available to be claimed by new sponsors.
The rising revenue makes it easier for FIFA to honor its pledge at the the March meeting in Qatar to give more money to its member federations. As FIFA promised, their basic grant would increase by 33% to a total of $8 million between 2023 and 2027.
Self-driving air taxis have long been a tantalizing vision of the future, and now, they’re one step closer to becoming a reality in China. Guangzhou-based Ehang, a leading player in the electric vertical take-off and landing (eVTOL) industry, recently achieved a major milestone.
Adobe, the software giant renowned for its creative solutions, has once again pushed the boundaries of innovation with a slew of updates designed to revolutionize the world of digital creativity. Adobe MAX 2023 saw the unveiling of remarkable enhancements, all underpinned by the formidable power of artificial intelligence (AI). In this article, we will delve into the highlights of Adobe’s recent updates, as outlined in their official announcement.
In the world of tech giants, strategic partnerships and negotiations often determine the trajectory of entire industries. A recent revelation in the ongoing US government’s antitrust lawsuit against Google has shed light on some of Apple’s past decisions that could have had a significant impact on the search engine landscape.
TikTok, the wildly popular short-form video platform, is making waves in the digital advertising world with its latest move. Reports from multiple sources have surfaced, pointing to the confirmation of TikTok testing an ad-free subscription service.
TikTok, the wildly popular social media platform, has faced its fair share of challenges in recent years, particularly regarding its ownership and ties to China. However, its ambitions in Southeast Asia are now facing a significant hurdle as Indonesia, its largest market in the region, has imposed a ban on shopping transactions on social media apps.
Google’s Bard AI chatbot is getting a major upgrade, and it’s all about making your life easier. In a recent announcement, Google revealed a series of exciting enhancements to Bard, aiming to provide users with a more powerful and versatile tool for various tasks.
In a bold move to navigate the ever-evolving landscape of e-commerce and cloud computing, Alibaba Group is embarking on its most ambitious restructuring to date under the leadership of its new CEO, Eddie Wu. As the company faces challenges in a slowing Chinese economy and stiff competition, Wu is determined to revitalize Alibaba’s strategy by placing a strong emphasis on artificial intelligence (AI) and promoting younger talents to senior management positions.
TikTok, the wildly popular short-form video app, has been hit with a massive €345 million ($368 million) fine by the Irish Data Protection Commission (DPC) for failing to adequately protect children’s privacy on its platform.
China’s economy is displaying hopeful signs of recovery in August, but the real estate sector continues to struggle, posing challenges for the nation’s economic stability.
Arm, the renowned British chip designer under the SoftBank umbrella, is gearing up for a high-stakes $5 billion initial public offering (IPO). While excitement surrounds this significant move, investors are growing increasingly wary of Arm’s business ties to China, particularly amidst escalating tensions between the United States and Beijing over chip technology. Let’s dive into the complexities of Arm’s China dealings and the challenges it faces.
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Cultural differences between the East and the West
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Vietnam received recognition in the 29th World Travel Awards in numerous categories
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Vietnamese dishes that fascinate foreigners
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First NFT vending machine in the world is now operational in New York
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The LEGO Group today began construction on a new $1 billion factory in Binh Duong, Vietnam
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