Meta Forms New AI Division to develop generative AI models for Facebook, Instagram and Whatsapp

Meta CEO Mark Zuckerberg has announced the creation of a new AI division with the aim of developing generative AI models for Facebook, Instagram, and WhatsApp. This move comes as AI takes on an increasingly central role in Meta’s strategy, particularly in its Metaverse division, Reality Labs. The new supergroup will bring together several existing teams from across the company to focus on developing AI tools for products across text, image, and video.

In the short term, the new department will focus on building creative and expressive tools, while in the longer term, Meta plans to develop “AI personas” akin to offerings such as Replika or ChatGPT-based AI chat on Snapchat. The goal is to overcome all language barriers through universal AI translation, which would be particularly important in virtual worlds.

Meta has published some interesting projects in the field of generative AI models, such as Galactica, which was taken offline after being criticized by parts of the scientific community due to invented facts and citations. However, many of these projects have not yet been used in a commercial context with direct user interaction, and not all of them have been a complete success. The new group’s focus will be to bridge the gap between research and commercial products with millions of users, as seen with ChatGPT, Midjourney or DALL-E 2.

Zuckerberg has repeatedly emphasized the importance of AI to investors, calling it “the foundation of our discovery engine and our ads business.” However, it remains unclear when Meta’s AI products will be tested or incorporated into its products. Zuckerberg wrote on Facebook, “We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.”

The creation of this new AI division marks a significant step forward for Meta in its focus on AI, particularly as it moves towards its Metaverse strategy. While there have been some interesting projects in the field of generative AI, the new group’s focus will be on turning these into commercial products with millions of users. As AI becomes increasingly important in the tech industry, it will be interesting to see how Meta’s new division develops and impacts its products.

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