
Four companies that recently joined the ranking of the most valuable brands in Vietnam are Nam Long (brand value of US$164 million), Vinacomin (brand value increasing by 97% to US$83 million), Chin-Su (brand value growing 97% to US$68 million), and Masan Consumer (brand value up 84% to US$66 million).
Alex Haigh, Managing Director of Brand Finance Asia Pacific, stated that in order for Vietnam to move from its current product-focused economy to one based on marketing and brand recognition, its brands should be willing to adapt, act quickly, diversify, and become more visible to all stakeholders. He noted that the telecoms, banking, and food industries are the biggest contributors to the ranking.

The four major telecoms in Vietnam – Viettel, VNPT, Vinaphone (whose brand value has grown by 11% to reach US$859 million) and Mobifone (brand value decreased by 21% to US$661 million) – have a combined brand value of US$13.1 billion, making them the largest economic sector in terms of brand value. The banking sector is the second most valuable sector, with a brand value of US$8.5 billion from twelve brands, while the food sector takes third place with US$3.5 billion from seven brands.
Brand Finance also measures the strength of brands by considering marketing investment, stakeholder equity, and business performance. Their assessment of stakeholder equity is in line with ISO 20671, and involves collecting data from over 100,000 survey respondents from more than 35 countries and nearly 30 sectors.
With a Brand Strength Index (BSI) of 87.1 out of 100 and an associated AAA brand strength grade, MBBank (brand value more than doubled to US$642 million) is considered to be Vietnam’s strongest brand.
Additionally, according to the Brand Finance 50 2022 Report, the top three fastest-growing brands in Vietnam are Bach Hoa Xanh (177%), Nova Land (132%), and Kokomi (121%). The next companies on the list are MBBank, Omachi, Vinhomes, Chinsu, Vinacomin and Masan.
The latest announcement by Twitter CEO Elon Musk about changes to the verification system has left many users confused and concerned. #twitter #techbiz #technology #business #bluecheckmark
The Tiktok Congressional hearing has sparked a firestorm of contrasting viewpoints on the perspectives of the two sides. Many Americans voiced disappointment and frustration over the lawmakers’ arguments and questions, which revealed their ignorance of technology, social media, and Tiktok, making their speech a laughing stock for viewers.
Dozens of American companies are in Vietnam this week to explore local investment opportunities in one of the fastest-growing economies in the world.
GSM, a subsidiary of Vingroup’s electric vehicle leasing company, has invested in Be Group to bring Vinfast electric cars and motorbikes into their transportation services.
Every year, the Spanish city of Valencia becomes a hub of excitement and activity as it celebrates one of the most unique and spectacular festivals in the world: Las Fallas.
Silicon Valley Bank is a technology-focused bank that was founded in the United States in 1983 to provide financial services to startups and other technology companies.
From being rejected on Shark Tank to becoming a guest Shark and eventually selling his company, Ring, for over a billion dollars to Amazon, Siminoff’s journey is nothing short of inspiring.
Amazon’s CEO Andy Jassy has just announced in a memo to staff that Amazon is set to lay off an additional 9,000 employees in the coming weeks.
The global banking crisis has taken center stage as Credit Suisse became the latest bank to be taken over by a rival in a rapid, orchestrated deal by Swiss authorities.
TikTok has faced bans in multiple countries, including the United Kingdom, the United States, Canada, and New Zealand. The reasons for these bans vary, but they all reflect concerns about TikTok’s links to China through its parent company, ByteDance, and the possibility that the Chinese government could pressure the company to hand over users’ personal information.
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Cultural differences between the East and the West
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Vietnam received recognition in the 29th World Travel Awards in numerous categories
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First NFT vending machine in the world is now operational in New York
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The LEGO Group today began construction on a new $1 billion factory in Binh Duong, Vietnam
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