Elon Musk, the billionaire entrepreneur and CEO of SpaceX and Tesla, has once again made headlines with his latest move to rebrand Twitter as X Corp. This change comes as part of Musk’s ambitious goal to transform Twitter from a social media platform into an “everything app” called X, which would offer a wide range of features from booking tickets to making mobile payments.
The news was first revealed in legal documents filed by Twitter in a California court related to a lawsuit filed by right-wing provocateur Laura Loomer. Loomer had sued Twitter and former CEO Jack Dorsey for alleged free speech violations after being banned from the platform in 2019 for inciting hate against Muslims. Musk reinstated her account after buying the company last year.
While it’s unclear what X Corp might entail, there’s likely a connection with Musk’s plan to create a super app called X. Musk has previously referred to his purchase of Twitter and its user base as an “accelerant” for the creation of X. He has also set up several Delaware-based companies with variations on the name X Holding, and he owns the X.com domain.
Musk’s fascination with the letter X is well known. It features in the name of his company SpaceX and X.com, the online bank he co-founded in 1999, which later became PayPal. He even named his son X Æ A-12.
However, Musk’s plan to create a super app may face challenges, particularly given the lukewarm response to his initial Twitter Blue subscription service. Despite this, Musk is not one to back down from a challenge and has a track record of pursuing ambitious goals.
In addition to the rebranding, Musk also announced that legacy blue checks, identity verification badges for users not subscribed to Twitter Blue, will be removed on April 20. The badges were originally meant to be taken down on April 1, but Twitter added a note to profiles with legacy blue checks, saying it was unclear if the user was verified because they were subscribed to Twitter Blue or were a notable account. Now those users will lose their blue checks altogether.
The date that Musk picked for the removal of legacy blue checks is likely deliberate, as he has a fondness for referencing the number 420, which is often associated with smoking weed. He even famously tried to take Twitter private at $54.20 a share, a move that some criticized as the most overpriced acquisition in tech history.
While it remains to be seen how successful Musk’s plan to create a super app will be, one thing is certain: with his drive and determination, Musk will stop at nothing to achieve his ambitious goals.
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