We are all aware that 2021 has been a difficult and challenging year due to the Covid-19 pandemic. But, during this difficult time, technology has become more widely used and a more important part of our studying and professional lives. So, how can we use this to stay ahead of the game in 2022?
We’ll look at some of the marketing trends that have the potential to boom in 2022 in this article.
- Virtual events and other forms of marketing using AR and VR
Experts anticipate that the Covid-19 outbreak will continue to have a significant impact on our lives in 2022. In the foreseeable future, close contact and face-to-face meetings will still appear to be limited. Online meeting and communicating are still the preferred method of communication. As a result, virtual events and activities in the virtual world will become even more popular.
A virtual event is one that uses VR (virtual reality) and AR (augmented reality) technologies to connect organizers and attendees directly. It will help to create vibrant digital places for attendees, allowing them to experience an event as if they were in a physical location. Implementing marketing campaigns through virtual events is a way to keep up with the trend to attract potential customers and increase the quality of interaction between brands and customers while improving customer experience effectively. It is also help limit physical contacts of participants to avoid unwanted spread of the pandemic. Similarly, new metaverse environments will be created to improve customers’ experience when they are shopping, watching tournaments and contests, or using services. Many AR and VR firms have developed applications to help businesses improve their consumers’ experiences by allowing them to receive lively 3D notifications, see virtual versions of the products they want right in front of their eyes or have a virtual assistant guiding them how to use products and services. Customers can also view properties from the comfort of their own homes by following a few simple steps on their phone rather than going to the property’s physical location. In addition to keeping up with the metaverse trend, that it is very convenient and brings customers great new experience will make it a growing marketing trend in 2022
- Online video marketing
During the pandemic, when sales and business activities at physical venues are restricted or even interrupted without knowing when they will resume, the shift to online sales and online meetings via online videos is becoming increasingly popular. Even if the pandemic is gradually controlled, this trend is anticipated to continue in 2022. This is because both buyers and sellers have got accustomed to using online videos. In 2021, the livestream King Li Jiaqi set a new record for internet sales, with his sales value after a livestream reaching more than 2 billion USD – a big amount even when compared to a company’s or shopping mall’s yearly revenue. According to KPMG, China’s livestreaming market is estimated to be worth $152.8 billion. The pandemic is a disaster for the entire world, but it also creates opportunities for the livestreaming sector in many countries, particularly in Asia (China, Korea, Vietnam, and so on). High-end fashion brands such as Christian Dior, Chanel, and others have seen significant changes when they switched to online ads on social media and livestreamed fashion shows to introduce new collections which were accessible to a wider audience instead of shows limited to special guests in physical spaces. Facing the still-serious pandemic, the benefits of this marketing method are expected to make 2022 a great year for online video marketing.
- Internet Of Things (IOT)- Internet of Things
In the current era of booming internet information and digital platforms, this is likely the undeniable trend, e specially when more and more people work from home and use IoT devices. According to Statista, by 2022, there will be more than 35 billion IoT devices in use. IoT devices are becoming common not only in households, but also in offices, public spaces, security services, and factories. This makes it easier for businesses to leverage IoT as a marketing tool, not just by incorporating marketing messages into IoT devices, but also by using IoT devices themselves to operate marketing campaigns, send marketing messages or to simply refresh and enhance their brand and products’ images in customers’ eyes.
- Voice search
In the Marketing 4.0 era, voice search is highly valued for its convenience and ability to support marketing messages. Many more AI-powered speech solutions have been launched, in addition to major software programs like Google and Siri, and give more chances to incorporate voice search into ecommerce platforms, websites, and other marketing tools. In the Marketing 5.0, voice search is expected to become even more popular. As voice search tools become more common and effective, customers will likely prioritize and be more excited when they can search for things and services using speech rather than typing.
Voice search technologies will benefit any firms that can identify the trend and turn it into an opportunity to acquire more potential customers.
- Native ads.
Native advertising isn’t new, but it still has a lot of room for growth, especially at a time when most people are still working from home and interacting with others online. Native advertising delivers advertisements to readers and viewers on online platforms in a format that is designed to blend in with the platform’s official content. As a result, it outperforms other forms of online advertising in terms of reaching clients. In 2022, when working from home and online communications are still common, I t’s understandable if brands embrace native ads to boost the effectiveness of their marketing campaigns.
- Amusing content
Many people have lost their jobs, reduced incomes as a result of the pandemic. People become depressed as a result of the burden and strain to earn a living at this difficult time. A musing content on social media thus attracts a lot of attentions for it relieves people’s worries and cheer them up. Marketing through amusing content has become more popular. This trend is gaining on with more and more businesses. Meme videos, quotes following trends, amusing images are some of the typical contents exploited. Its benefits include helping to promote engagement for your brands and products, making it easier to become popular and shared by a large number of people, and helping your brand and products reach more potential customers. However, to prevent diluting content and distracting clients’ minds, make sure the content is relevant to your product or service.
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