YouTube to Remove "Overlay Ads" to Improve Viewer Experience and Benefit Creators, Starting April 6, 2023

YouTube, the popular video streaming platform owned by Google, has announced that it will remove the “Overlay ads” ad format from its platform starting from April 6, 2023. The move is in response to feedback from viewers who find these ads disruptive, and it is also expected to benefit YouTube creators.

Overlay ads are a legacy ad format that is only served on desktops and can be disruptive for viewers. By removing them, YouTube is creating an opportunity for creators to earn more revenue from other ad formats, such as pre-roll ads, which play before a video begins. These ad formats are known to be more effective and generate more revenue for creators.

The removal of overlay ads will undoubtedly enhance the viewer experience, making YouTube a more enjoyable platform for all. This is especially important as YouTube faces increased competition from other video-sharing platforms such as TikTok and Instagram, which have gained popularity, especially among younger audiences, with their short-form videos and algorithmic content discovery features.

According to YouTube, there will be no changes to any of its other ad formats, and creators will still be able to activate or add other ad formats from within YouTube Studio when accessing monetization options. However, advertisers who rely on overlay ads may be affected by this move. Overlay ads are known for their affordability, making them a popular option for advertisers with smaller budgets. By removing them, Google is creating a gap in the market that may lead to increased competition and pricing for other ad formats.

The removal of overlay ads from YouTube is a significant move that will undoubtedly enhance the viewer experience and benefit creators. It is also a sign that YouTube is taking steps to remain competitive in a crowded market and continue to attract viewers and creators alike. While the move may pose a challenge for advertisers who rely on overlay ads, it presents an opportunity for them to explore other ad formats and reach their target audience effectively.

East Asia’s Growth Outpaces Global Average Amidst China’s Economic Challenges, Says World Bank

EU Probes Apple, Google and Meta for Potential Violations of New Digital Law

Massive Changes Coming to Google Chrome Threaten to Reshape the Modern Internet

Reddit makes a splash with spectacular stock debut

In a highly anticipated market debut, Reddit stock took off, closing its first day of trading with a staggering 48% surge from its initial public offering (IPO) price of $34 per share. The social media giant’s stock concluded the day at $50.44, propelling its market capitalization to over $8 billion.

Vietnam’s Vingroup Makes Strategic Move with $1.6 Billion Sale of Vincom Retail Stake

In a significant move in Vietnam’s corporate landscape, Vingroup, the country’s largest conglomerate, has completed the sale of a 41.5% stake and other assets in its retail arm, Vincom Retail, for a staggering $1.6 billion. This transaction ranks among the largest mergers and acquisitions (M&A) deals in Vietnam in recent years, underscoring the dynamism of the country’s economy and corporate sector.

NVIDIA and Johnson & Johnson MedTech’s AI Collaboration Revolutionizing Surgery

The integration of artificial intelligence (AI) into various facets of healthcare has revolutionized patient care, and its impact on surgery is poised to be profound. Leveraging AI’s capabilities to connect, analyze, and predict based on operating room data holds the promise of enhancing surgical efficiency and clinical decision-making. Recognizing this potential, NVIDIA has partnered with Johnson & Johnson MedTech to explore new AI capabilities within the realm of surgery, with the goal of advancing the company’s connected digital ecosystem for surgical procedures.

Alphabet-Apple Collaboration Unveiling Gemini AI for iPhone Innovation

Landmark Verdict: $60 Million Penalty Imposed on Mead Johnson in Enfamil Baby Formula Case

Devin AI: Pioneering the future as the first AI software engineer

In the fast-paced world of software development, innovation is the name of the game. Cognition, a leading tech company, has introduced a groundbreaking solution that promises to transform the industry as we know it: Devin AI, the world’s first AI software engineer. Devin AI is not just another tool in the developer’s toolbox; it’s a game-changer that leverages the power of artificial intelligence and machine learning to automate coding tasks and streamline the development process.

Job Interview Red Flags: Phrases to avoid according to a former Google recruiter

When it comes to acing a job interview, there are certain tactics that can help you stand out and impress prospective employers. From showcasing your passion for the role to demonstrating problem-solving skills, there are plenty of strategies to employ. However, it’s equally important to be mindful of phrases that could raise red flags during the interview process.

US Pushes for ByteDance to Sell TikTok, But China Likely to Refuse

The ongoing saga between the United States and ByteDance, the Chinese tech giant behind the popular social media platform TikTok, has taken another turn. With the House approving a bill requiring ByteDance to divest TikTok within roughly six months, the possibility of a forced sale or effective ban looms large.

Starbucks Ends Odyssey NFT Rewards Program, Shifting Focus to AI

In a surprising move, coffee giant Starbucks has announced the closure of its Starbucks Odyssey Beta platform, effectively ending its foray into the world of Non-Fungible Tokens (NFTs). The decision marks a significant shift in strategy for the company, as it pivots away from NFTs towards a focus on Artificial Intelligence (AI).