Meta partners with Polygon to introduce features that let creators mint and sell NFTs on Instagram.

Earlier this year, Meta unveiled new tools for creators to build businesses on Facebook and Instagram as part of its endeavor to reform its social media platforms in order to create stronger competitive advantages over TikTok and other competitors in the industry. One of the most significant features introduced is the option for creators to create their own digital collectibles on Instagram and sell them to fans, both on and off Instagram.