Bernard Arnault, the chairman and CEO of luxury conglomerate LVMH, has embarked on his first visit to China since the end of strict COVID-19 restrictions. This trip follows the notable rebound in luxury spending in China, which has contributed to LVMH’s recent surge in sales. Arnault’s presence in the country comes as Beijing aims to attract global business leaders and rebuild business confidence while separating Western corporations from their governments’ stance on China.
