In November, Tiktok Shop’s revenue almost reached Lazada’s and was four times greater than Tiki’s. Shopee is far ahead of its competitors.

Tiktok shop is emerging as a formidable force, that poses a threat to the major players in e-commerce in Vietnam after attracting a large number of sellers and generating a huge revenue within a short time after it entered the market. This is thanks to its clever strategies leveraging the benefits from the video sharing platform it has successfully developed.